Elements of the second core strategy is the scope of products / markets. This element is where companies compete, both in the consumer sector, communities, industries, geographical regions and product segments. The definition of the scope of company products / markets may be a source of innovation if the business concept is quite different from its traditional competitors. For example Amazon.com commanded and was founded by Jeff Bezos, who was originally just a bookstore.
Elements of the second core strategy is the scope of products / markets. This element is where companies compete, both in the consumer sector, communities, industries, geographical regions and product segments. The definition of the scope of company products / markets may be a source of innovation if the business concept is quite different from its traditional competitors. For example Amazon.com commanded and was founded by Jeff Bezos, who was originally just a bookstore.
Why is he named his company with Amazon? Because "the Amazon River is the largest river in the world" said Jeff Bezos. What about the river Nile? River Nile is the longest river in the world, when compared with the Amazon River water volume is only a tributary of the Amazon. Amazon River contains 20% of the world clean water, then Jeff Bezos about his company had the desire to become a company that controls 20% of the world market. Amazon.com to open the E-Commernya site in July 1995, starting from the bookstore and then extended to the compact disk (CD) and then to the auction and now thousands of different products and different vendors.
Elements of the third core strategy is the basis of differentiation. This element is how companies compete, especially how the different competing companies. Dell computers do not sell computers through distributors, but directly to consumers who caused Dell Computer climbed. Compaq rival who was the leader of the PC sales market, cut prices to compete with Dell. The result of Dell Computer loses $ 65 million in the first six months, which caused Dell almost went bankrupt. Finally, Dell did a different strategy with Compaq, which sells computers via the Internet or using E-Commerce. Of the nearly bankrupt, the end of 1999, Dell may sell $ 1.7 million per day on the website E-Commercenya. Dell shares rose 2000% in two years and finally Dell became the largest PC seller in the world.
Similarly, Bloomberg competes with different ways rivals Reuters and Telerate are the market leader at that time. Market leader in this industry and focus on the buyers of information technology managers, who appreciate the standardized system that makes them easier. Bloomberg sees something different, the traders and analyze the target, not the manager of information technology. Bloomberg provides the facility to the user directly to the traders and analysts, not IT-oriented manager. Bloomberg's facilities provided in accordance with the needs of traders and analysts that they are easy to read and they understand by using the financial terms are not foreign. Finally, only less than a decade by Bloomberg became the largest business information provider and most profitable in the world. Good luck and good luck in this difficult era.
Elements of the second core strategy is the scope of products / markets. This element is where companies compete, both in the consumer sector, communities, industries, geographical regions and product segments. The definition of the scope of company products / markets may be a source of innovation if the business concept is quite different from its traditional competitors. For example Amazon.com commanded and was founded by Jeff Bezos, who was originally just a bookstore.
Why is he named his company with Amazon? Because "the Amazon River is the largest river in the world" said Jeff Bezos. What about the river Nile? River Nile is the longest river in the world, when compared with the Amazon River water volume is only a tributary of the Amazon. Amazon River contains 20% of the world clean water, then Jeff Bezos about his company had the desire to become a company that controls 20% of the world market. Amazon.com to open the E-Commernya site in July 1995, starting from the bookstore and then extended to the compact disk (CD) and then to the auction and now thousands of different products and different vendors.
Elements of the third core strategy is the basis of differentiation. This element is how companies compete, especially how the different competing companies. Dell computers do not sell computers through distributors, but directly to consumers who caused Dell Computer climbed. Compaq rival who was the leader of the PC sales market, cut prices to compete with Dell. The result of Dell Computer loses $ 65 million in the first six months, which caused Dell almost went bankrupt. Finally, Dell did a different strategy with Compaq, which sells computers via the Internet or using E-Commerce. Of the nearly bankrupt, the end of 1999, Dell may sell $ 1.7 million per day on the website E-Commercenya. Dell shares rose 2000% in two years and finally Dell became the largest PC seller in the world.
Similarly, Bloomberg competes with different ways rivals Reuters and Telerate are the market leader at that time. Market leader in this industry and focus on the buyers of information technology managers, who appreciate the standardized system that makes them easier. Bloomberg sees something different, the traders and analyze the target, not the manager of information technology. Bloomberg provides the facility to the user directly to the traders and analysts, not IT-oriented manager. Bloomberg's facilities provided in accordance with the needs of traders and analysts that they are easy to read and they understand by using the financial terms are not foreign. Finally, only less than a decade by Bloomberg became the largest business information provider and most profitable in the world. Good luck and good luck in this difficult era.
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