MEDAN "Expert": Designing PACKAGING STRATEGIES (3)

Working ability should be able to display the packaging. Working ability can be, the ability to protect the contents of the product, ease of storage, ease of use the product, protects from damage and environmentally friendly. Packaging of drugs and food have the ability to protect drugs and food in it is easy to keep sekialigus. For motor oil or car that has kamampuan packaging work if the oil can be poured or ease of use. Besides the physical product should also label for identification purposes, determining the level, description and explanation of the campaign. In general, any law that rules menentapkan producers mencatumkan specific information on the labels of products for the clarity and consumer protection. Fast-food companies to change from plastic packaging to the paper can be recycled for environmental friendly.

Many companies are developing smart packaging with packaging that includes a magnetic strip, bar codes and chips that have the ability to communicate with various devices, such as computers or other electronic equipment. With the smart packaging products where the seller has become easy to process these products right from purchase to sale.

Packaging in addition to considering the consumer's ability to work, should also consider the retailer's ability to work from the economic side. Consumers and retailers prefer the packaging that really keep the food in it so as not stale or damaged. But for manufacturers to provide packaging that has the ability to work it requires a relatively large cost, so sometimes with no ability to provide a packaging manufacturer that has the capability of this work may cause consumers and retailers are feeling disappointed.

In conclusion, the majority of the entire package does not run properly VIEW criteria, because the interests of each pack has different purposes and vary from one product category to other product categories. Emotional appeal of dominate several products like perfume. The appeal of information is important for basic food products and medicines. While the visibility and attractiveness of public employment skills needed by all products. Even so the package should be adjusted with the market situation and competitive conditions.