The second step, set a strategic goal. Once we understand the critical importance of eBay, the Gross merchandise sales (GMS), Average sales price (ASP), Conversion rate (CR) and Margin, then we can set a strategic goal. The best strategic objectives involve specific targets and time frames for each of the important things is critical. For example, we may have a relatively objective, such as improving the GMS 10% per year or an absolute goal, such as building a business millions of dollars each year in the GMS.
In addition to GMS objectives, there is also margin goals, objectives Average sales price (ASP), and the goal Conversion rate (CR). However, usually the main goal is the goal of GMS and margin goals. Goal Average sales price (ASP) and destination Conversion rate (CR) is usually calculated to support the goals and objectives GMS Mar-gin.
If we have a time frame associated with strategic objectives, then we can create sub-goals with shorter durations make it easier to manage. For example, the first quarter, increasing GMS $ 10,000 to $ 15,000 per month. GMS second quarter increased from $ 15,000 to $ 20,000 per month. The third quarter, increasing GMS than $ 20,000 to $ 25,000 per month. Fourth quarter, increasing GMS from $ 25,000 to $ 30,000 per month.
Quarterly objectives could be derived more monthly goals, such as in the first quarter, the first goal in GMS increased from $ 10,000 to $ 11,500. GMS second month increased from $ 11,500 to $ 13,000. GMS third month increase from $ 13,000 to $ 15,000. Can also be lowered again in a day, for example, for the first month $ 10.000:30 obtained $ 333 of sales per day, second month ($ 11.500:30) earned $ 383 per day, and so on until the fourth month.
To realize the strategic objectives, we must work hard, using the experience and remain persistent. Sometimes we do not always step forward, but backward and one step forward two steps. For example, if we want a new category to expand our business, we need one or two months for the trial of one category or two or even three new categories before finding a new category in accordance with our business.
This will be good, if supported by 5P marketing mix strategies, namely Product, Price, Place, and Promotion with increasing performance, providing an overall report, price / Production reports, market place and promotion report report. However, 5P framework is not a very powerful weapon that can instantly make strategic goal is reached, but must begin by designing a clear strategic objectives and to consider each of P, then will help to achieve the strategic objectives we have set previously.
In addition to GMS objectives, there is also margin goals, objectives Average sales price (ASP), and the goal Conversion rate (CR). However, usually the main goal is the goal of GMS and margin goals. Goal Average sales price (ASP) and destination Conversion rate (CR) is usually calculated to support the goals and objectives GMS Mar-gin.
If we have a time frame associated with strategic objectives, then we can create sub-goals with shorter durations make it easier to manage. For example, the first quarter, increasing GMS $ 10,000 to $ 15,000 per month. GMS second quarter increased from $ 15,000 to $ 20,000 per month. The third quarter, increasing GMS than $ 20,000 to $ 25,000 per month. Fourth quarter, increasing GMS from $ 25,000 to $ 30,000 per month.
Quarterly objectives could be derived more monthly goals, such as in the first quarter, the first goal in GMS increased from $ 10,000 to $ 11,500. GMS second month increased from $ 11,500 to $ 13,000. GMS third month increase from $ 13,000 to $ 15,000. Can also be lowered again in a day, for example, for the first month $ 10.000:30 obtained $ 333 of sales per day, second month ($ 11.500:30) earned $ 383 per day, and so on until the fourth month.
To realize the strategic objectives, we must work hard, using the experience and remain persistent. Sometimes we do not always step forward, but backward and one step forward two steps. For example, if we want a new category to expand our business, we need one or two months for the trial of one category or two or even three new categories before finding a new category in accordance with our business.
This will be good, if supported by 5P marketing mix strategies, namely Product, Price, Place, and Promotion with increasing performance, providing an overall report, price / Production reports, market place and promotion report report. However, 5P framework is not a very powerful weapon that can instantly make strategic goal is reached, but must begin by designing a clear strategic objectives and to consider each of P, then will help to achieve the strategic objectives we have set previously.
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