The third step is to decide which markets are going to enter, and this requires the assessment of the amount of return on investment that may be compared with the level of risk. PT Sorini has been able to enter the market more than 60 countries. During 2001-2005, the export value grew 12.26%. In 2005, the export value of U.S. $ 29.7 jutadan on through 2006 is estimated at Rp 1 trillion. Similarly, PT Wing Mas Utama today through more than 90 countries with the export value during 2001-2005 grew 22.3% per year and total exports reached U.S. $ 58 million.
Fourth, companies must decide how to enter this market. Many companies that started as an exporter of indirect or direct, and then move on to the next way, the license, forming joint ventures and eventually investing directly; evolution is called internationalization process. PT Sorini Corporation first importers sorbitol and act as agents of Unilever in Indonesia. To meet Unilever, PT Sorini Corporation imported from Roquette. Then build their own factory in Pasuruan Pandaan Gempol by buying technology from the Danish.
Next the company must decide the extent to which the product, promotion, pricing and distribution of the brand needs to be adjusted to the foreign markets individually. PT Sorini to innovate in logistics, as exports to more than 60 countries are costly. Logistics costs reached 20% - 30% of the selling price. While Mas Utama PT-wing campaign working part adapted to the culture and conditions of each country and at the same time seeking exclusive distributors (distributing exclusively Wing products only) and must be willing to build brand exclusively Wing. Prices are set according to the rules in the country. For the African market in addition to installing Billboard, a national league sponsors named SoKlinCup. It also divided up the prize as an umbrella and a bucket directly into the market. If the market is large, Mas Utama PT Wing send a special person to handle the campaign in the country and established representation.
Finally, companies must build an effective organization for conducting international marketing. Most companies start with an export department and arrive at an international division. This is a step towards a global organization which means that top management to think and devise a global strategy for the company. PT Sorini Corporation to be able to compete globally there are at least four things. First, mastery of technology that enables to produce a quality product. Second, innovation right from the packaging, logistics and transportation. Third, make continuous improvement in production. Fourth, the reliability in dealing with customers, so it can be trusted.
Fourth, companies must decide how to enter this market. Many companies that started as an exporter of indirect or direct, and then move on to the next way, the license, forming joint ventures and eventually investing directly; evolution is called internationalization process. PT Sorini Corporation first importers sorbitol and act as agents of Unilever in Indonesia. To meet Unilever, PT Sorini Corporation imported from Roquette. Then build their own factory in Pasuruan Pandaan Gempol by buying technology from the Danish.
Next the company must decide the extent to which the product, promotion, pricing and distribution of the brand needs to be adjusted to the foreign markets individually. PT Sorini to innovate in logistics, as exports to more than 60 countries are costly. Logistics costs reached 20% - 30% of the selling price. While Mas Utama PT-wing campaign working part adapted to the culture and conditions of each country and at the same time seeking exclusive distributors (distributing exclusively Wing products only) and must be willing to build brand exclusively Wing. Prices are set according to the rules in the country. For the African market in addition to installing Billboard, a national league sponsors named SoKlinCup. It also divided up the prize as an umbrella and a bucket directly into the market. If the market is large, Mas Utama PT Wing send a special person to handle the campaign in the country and established representation.
Finally, companies must build an effective organization for conducting international marketing. Most companies start with an export department and arrive at an international division. This is a step towards a global organization which means that top management to think and devise a global strategy for the company. PT Sorini Corporation to be able to compete globally there are at least four things. First, mastery of technology that enables to produce a quality product. Second, innovation right from the packaging, logistics and transportation. Third, make continuous improvement in production. Fourth, the reliability in dealing with customers, so it can be trusted.
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