At the present time the company can no longer hanyamemusatkan attention on their domestic market, however much of this market. Many industries that are world industry, and companies that operate globally will have a level lower costs and fame broader brand.
Protective actions can only slow the entry of superior products: The best way to survive is to invade the whole world. Simultaneously, the global marketing big risk because of currency fluctuations, unstable government, the protectionist barriers, the cost of adaptation and communication products high, and several other factors. However, the international product life cycle support for the idea that comparative advantage in many industries will move from high cost countries to low cost countries, and therefore the company could not just survive in the domestic market and hope to maintain their market.
The first step is to understand the international marketing environment, especially the international trade system. In considering a particular foreign market, the characteristics of economic, political and cultural laws to be reckoned with. PT Sorini Corporation is a company that produces sorbitol (monosaccharides polyhdric alcohol), which is the raw material of pharmaceutical, toothpaste, cosmetics and so on. PT Sorini Corporation initially consider that the market has the highest sorbitol prices in the world, namely Japan.
Second, companies should consider how large a proportion of sales in foreign markets to total sales target, whether the company will do business in some countries only, or in many countries and states what will be entered. Sorbitol in the Japanese market alone reached 400,000 metric tons. PT Sorini only able to export 4000 metric tonnes or% only. Sorini export markets currently are Japan (15%), Brazil (14%), Vietnam and America (12%) and Nigeria (11%). For the EU market with the Common Agriculture Policy, all agricultural products and derivative products with agricultural raw materials are still protected. Mas Utama PT wing which starts from the Congo, current export markets Nigeria (25%), Philippines (18%), Congo (12%), Angola (8%), Ghana (6%), Japan (4%), Malaysia (4%), Thailand (3%) and Cameroon (3%). The rest, some other countries in Asia, Africa, Europe and the Pacific region.
Protective actions can only slow the entry of superior products: The best way to survive is to invade the whole world. Simultaneously, the global marketing big risk because of currency fluctuations, unstable government, the protectionist barriers, the cost of adaptation and communication products high, and several other factors. However, the international product life cycle support for the idea that comparative advantage in many industries will move from high cost countries to low cost countries, and therefore the company could not just survive in the domestic market and hope to maintain their market.
The first step is to understand the international marketing environment, especially the international trade system. In considering a particular foreign market, the characteristics of economic, political and cultural laws to be reckoned with. PT Sorini Corporation is a company that produces sorbitol (monosaccharides polyhdric alcohol), which is the raw material of pharmaceutical, toothpaste, cosmetics and so on. PT Sorini Corporation initially consider that the market has the highest sorbitol prices in the world, namely Japan.
Second, companies should consider how large a proportion of sales in foreign markets to total sales target, whether the company will do business in some countries only, or in many countries and states what will be entered. Sorbitol in the Japanese market alone reached 400,000 metric tons. PT Sorini only able to export 4000 metric tonnes or% only. Sorini export markets currently are Japan (15%), Brazil (14%), Vietnam and America (12%) and Nigeria (11%). For the EU market with the Common Agriculture Policy, all agricultural products and derivative products with agricultural raw materials are still protected. Mas Utama PT wing which starts from the Congo, current export markets Nigeria (25%), Philippines (18%), Congo (12%), Angola (8%), Ghana (6%), Japan (4%), Malaysia (4%), Thailand (3%) and Cameroon (3%). The rest, some other countries in Asia, Africa, Europe and the Pacific region.
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