Factor the cost of education, a compelling slogans, marketing, above-the-line, academic reputation, image, range of courses, competency and ease of graduates to create jobs or getting a job is the basic structure of higher education (PT) in Indonesia based on market perception. On the vertical axis of the strategy canvas, which summarizes the level of supply of candidates who obtained in all competitions was a major factor. A high score indicates a PT to offer more to consumers, while indicating PT is to invest more in these factors. In the case of price, the higher the score the more expensive college in the PT is. We are now able to map the current supply is carried out by PT of these factors to understand the strategic profile of PT or value curve. Curve values, the basic components of the strategy canvas, is a graphic depiction of the relative performance of PT regarding the factors of competition in the industry.
Although more than 1300 PT who jumped into the education industry, but from the standpoint of the buyer (applicant), there is convergence (convergence) is greater in the PT's value curve. Although there are a large number of competitors, when PT excellent (State University) mapped the strategy canvas, we find that from a market perspective, it essentially has the same strategic profile. They offer a high price and high supply levels of all factors relating to competition. Strategic profile they follow the classical differentiation strategy. However, from a market perspective, they are all different in the things the same. On the other hand, private PT also has a profile essentially the same strategy. The average price is relatively low, so they give offers all the factors relating to competition. They are a classic market players-low-cost. In addition, the value of the PT curve and PT private superior has the same basic shape. Strategies of the two groups is very similar strategies, but the level of different offerings.
In order to launch the PT into the path of strong growth and profitable amid industry conditions, it is not much useful when making comparisons with competitors and trying to beat them to offer more or less. Such a strategy could boost interest in prospective students, but will not be able to push PT to open the market space uncontested. Conducting research in depth the applicants did not much useful for creating blue oceans. Kim and Mauborgne research found that consumers rarely can imagine how to create a market space uncontested. Insights they also tend to lead to the old phrase offered me more at lower prices. Things that consumers want to get more 'more' is the product features and services currently offered by the industry.
Although more than 1300 PT who jumped into the education industry, but from the standpoint of the buyer (applicant), there is convergence (convergence) is greater in the PT's value curve. Although there are a large number of competitors, when PT excellent (State University) mapped the strategy canvas, we find that from a market perspective, it essentially has the same strategic profile. They offer a high price and high supply levels of all factors relating to competition. Strategic profile they follow the classical differentiation strategy. However, from a market perspective, they are all different in the things the same. On the other hand, private PT also has a profile essentially the same strategy. The average price is relatively low, so they give offers all the factors relating to competition. They are a classic market players-low-cost. In addition, the value of the PT curve and PT private superior has the same basic shape. Strategies of the two groups is very similar strategies, but the level of different offerings.
In order to launch the PT into the path of strong growth and profitable amid industry conditions, it is not much useful when making comparisons with competitors and trying to beat them to offer more or less. Such a strategy could boost interest in prospective students, but will not be able to push PT to open the market space uncontested. Conducting research in depth the applicants did not much useful for creating blue oceans. Kim and Mauborgne research found that consumers rarely can imagine how to create a market space uncontested. Insights they also tend to lead to the old phrase offered me more at lower prices. Things that consumers want to get more 'more' is the product features and services currently offered by the industry.
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